When getting text links on third party websites, you will want to seek out placements as high in the source code as possible. In the majority of cases, the higher the information in the source code, the more pertinent it is to the respective Web site.

In addition to being high in the source code, the ideal situation is to have text links that are naturally flowing with the content of the Web pages.

Lastly, make sure the text links you place on third party websites are in line with theme of the Web site. The more relevant they are, the better.

These are three basic principles to follow that should help you out as you try to increase awareness of your Web site.